Blog

Summer Painting – Apartment ROI

  It’s time to create a community where people WANT to live! How do you start? Have a community that attracts people and draws them inside. Have a property that doesn’t blend in with all of the other bland vanilla buildings that we drive by daily. Consumers are choosing their clothing with a certain style in mind, their food with a certain flavor in mind, and living in a beige box is not going to be high on their list of desires....
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Claire Lavigne- CDDG Director Extraordinaire

Claire Lavigne   What is your role at CDDG? My official title is Director - Design Assistant. As Director I work on everything from contracts, project management and act as the technology guru and details person. As Design Assistant I help select colors schemes and create the Phase III rendering detailing the new color scheme for an entire property. Unofficially I am known as the Unicorn Wrangler.  Unicorn Wrangler? Yes, around here...
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Viva Color in Las Vegas!!!

Welcome-To-Las-Vegas-Nevada-Hd-Wallpapers It’s always a colorful day at CDDG but today we all have a bit extra spring in our step as seven of us pack our bags to head to Las Vegas tomorrow for the 2015 NAA Education Conference & Exposition, the biggest multifamily housing event of the year. This is the largest exposition dedicated solely to meeting the needs of the apartment industry. Upgrade your lifestyle properties We are a one-stop shop so...
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Marcus & Millicap -Southern California

CDDGJust last week over 600+ multifamily investors, owners, developers, financiers and other industry principals attended a full-day of premium panels and workshops in Los Angeles for the Marcus & Millichap/IPA Multifamily Forum: Southern California. I was honored to be one of the speakers alongside an impressive panel including Jerome Fink, Co-Founder & Managing Partner, Bascom Group, Aaron Hancock, Managing Director, Raintree Partners, Henry Manoucheri, Chairman &...
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Commercial Multifamily Exterior Color Design

Color Design AZ Ad-3o Color Design Development Group is the premier choice for exterior design for your commercial and multi-family properties. Kimberly Laten, President and Lead Designer, has more than 15 years experience as an accomplished architectural color consultant. She has colorized over 425,000 multi-family units, 14 million square feet of commercial property, and numerous residential communities. Kimberly has honed her craft and expertise on projects nationwide including urban townscapes, hotel, multi-family, senior living, commercial, industrial,...
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Top of Mind Awareness: Your Building, Your Logo, Your Name

Regents University Apartments ~ Tempe, AZ Regents University Apartments Tempe, AZ

You're driving down the street and you see a building with golden arches, a red sign and red tile roof, what business are you looking at? Or you see a warehouse building with an orange awning and bold orange letters. What business are you seeing? If you...

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Could you earn more by coloring more?

New project in Phoenix, AZ New project in Phoenix, AZ

In my last blog post I asked the question Could you earn more by coloring more? This month I want to give you some real life examples of what this looks like for our clients.

One of my favorite recent projects was a 300-unit property in Phoenix that had been purchased by a large multifamily group...

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COLOR – An investment not an expense

thumbs_sperry-van-ness-after thumbs_sperry-van-ness-beforeColor impacts learning. Color impacts mood. Color impacts buying decisions. Color impacts life. Color impacts your commercial property’s profitability. There’s good reason to look at exterior color as an investment not an expense. You see, often people think that color preference is simply personal when actually there is a very scientific side to color perception. The brain reacts to color in an...
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CDDG hosts a selfie extravaganza at the NAA Education Conference in Denver

CDDG at NAA55.4[gallery columns="4" ids="806,791,804,741,760,738,730,725"] We spent an amazing few days at the National Apartment Association Education Conference in Denver June 18-21! It was exciting to see so many old friends and to make new ones too. Did you have a chance to visit us and take a selfie with our photo bomb booth? I sure hope so ~ the photo op brought out the colorful in everyone!...
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CDDG has a rootin’ tootin’ good time at AMA’s 2014 Wild West Trade Show

CDDG Team at AMA[gallery columns="4" link="file" ids="691,693,692,695"] Color Design Development Group participated in the Arizona Multihousing Association (AMA) annual trade show this May. What a rootin’ tootin’ good time! The theme was “Wild Wild West…Blazing New Trails with the AMA!”, and the 162 vendors created a fun and creative atmosphere with costumes and specially designed booths for the over 1,000 attendees. (We even did some singing with...
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Branding your business and your properties with Color Design, LLC

What an incredible two weeks! The National MultiFamily Housing Council Annual Meeting in Boca Raton, FL was all that I expected to be ~ informative and fun, and an opportunity to acquire new contacts and say hello to many colleagues. I’ve since visited four states to work on new projects with a brief stop home to celebrate my birthday with family and friends. Did I already say incredible?   While in Florida, I thought a lot about...
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2014 NMHC Annual Meeting in Boca Raton, FL – interviewed by BuyApartments.com

Good afternoon,   Welcome to the National Multifamily Housing Council Annual Meeting here at the Boca Raton Resort and Club. I am speaking today with Kimberly Laten, Founder and Managing Partner of Color Design Development Group, LLC ("CDDG"). Kimberly runs a fascinating business that truly benefits every owner and property manager of an apartment property, whether it's located in Southern California or South Florida. Sit back and enjoy this lively conversation with her, as I'm sure you'll find it interesting as well: [caption...
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Color Design brings the BLING for your commercial properties!

Color Design Development Group brings the BLING to your commercial propertis!  

It’s natural to feel a little frazzled with the hustle and bustle of shopping, wrapping, parties, and travel, but the essence of the holiday spirit remains ingrained in all of us. The best part of the season is seeing everyone enjoy all of the amazing light displays and giant inflatable holiday characters. How we decorate our...
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The Psychology of Color and Exterior Design

It is probably not surprising that I am fascinated by the psychology of color. My company, Color Design Development Group, LLC, is dedicated to the art of choosing great exterior paint color for commercial properties, so my interest is obvious.  But do you know just how greatly color, and color alone, can influence mood, feelings, and buying decisions? Marketers do! Color is an incredibly important part of branding and plays into everything from packaging to...
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